This is the 2024 Lando Norris McLaren Mini Helmet in 1:2 Scale by Bell.
In the 2024 Formula 1 season Lando Norris debuted a striking new helmet design that blended bold aesthetics with personal branding. The helmet featured a vivid fluorescent yellow (almost “high-vis” lime) base layered with black abstract “blob” patterns and his stylised “LN” logo, creating instantly-recognizable visuals both on- and off-track. Sponsors like Monster Energy and Android were prominently integrated into the design, while subtle touches—including his driver number “4” chrome-outlined on the top—gave the helmet personal flair. This design stood out not just for its colour and pattern, but because it deliberately moved away from the more typical Formula 1 helmet styles, aligning with McLaren’s resurgence and Norris’s own brand evolution in a season where he made a major leap forward.
Bell is a company that emphasizes high-quality craftsmanship: they state these mini helmets are “made in the same factory, by the same craftsmen, using almost identical material to our full-sized racing helmets."
In the 2024 Formula 1 season Lando Norris debuted a striking new helmet design that blended bold aesthetics with personal branding. The helmet featured a vivid fluorescent yellow (almost “high-vis” lime) base layered with black abstract “blob” patterns and his stylised “LN” logo, creating instantly-recognizable visuals both on- and off-track. Sponsors like Monster Energy and Android were prominently integrated into the design, while subtle touches—including his driver number “4” chrome-outlined on the top—gave the helmet personal flair. This design stood out not just for its colour and pattern, but because it deliberately moved away from the more typical Formula 1 helmet styles, aligning with McLaren’s resurgence and Norris’s own brand evolution in a season where he made a major leap forward.
Bell is a company that emphasizes high-quality craftsmanship: they state these mini helmets are “made in the same factory, by the same craftsmen, using almost identical material to our full-sized racing helmets."
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